Incite Client Wins Marketing Awards

Incite and Beaumont Credit Union Team Up to Win 2 Silvers and a Gold

Incite Solutions Inc. (Incite) has spent the past year working closely with client Beaumont Credit Union (BCU) to plan, develop, and execute customized marketing strategies complemented by innovative collateral. The results of this ongoing collaboration have been nothing less than excellent.

On June 1, 2008, Beaumont Credit Union was recognized at the annual Marketing Association for Credit Unions (MACU) conference with three Achievement in Marketing Excellence (AIME) Awards—two Silvers and one difficult-to-win Gold-in three separate categories. BCU received a Silver award in the Coordinated Campaigns category for its "Bury Your Treasure at Beaumont Credit Union" theme, which incorporated a very creative "Ahoy Ye Landlubbers" pirate hat campaign. It also received a Silver award for its new easy-to-navigate website, www.beaumontcu.com, which features a special section for "kids". Last but not least, Incite recently revamped and updated BCU's brochure piece for its customer welcome package. The piece's fresh design and unique "fan" layout won BCU the Gold award in the Brochures category. The winning pieces were all developed by Incite.

According to MACU Chair, Susan Zwarych, the AIMEs have become the symbol of marketing excellence within the Canadian credit union system. They are an integral part of [MACU's] two-day spring conference and are awarded at the annual AIME Awards Gala Dinner. Attracting entries from credit unions across Canada, the AIME Awards recognize the best and brightest achievements in credit union marketing, advertising, and communications.

Incite congratulates BCU on the marketing awards it received from the Marketing Association for Credit Unions and looks forward to continually building momentum with BCU for many years to come.