Articles

Jared Smith, co-owner of Incite Solutions and renowned public speaker and lecturer, regularly writes articles on a range of marketing-related topics as one resourceful way of sharing expertise and insight with clients. To read any of these articles, please select a topic below.

The Two-String Kite
Finding a brand that can outlast your competitors’ and differentiate you from the crowd requires more than just a tangible product gimmick or service.

Elephants, Monkeys, and Increasing Your Creativity
How travelling, meeting new people, and adding in a few monkeys can increase your creativity

Grandpa and the Squirrel: Hunting for Success
Learn how surrounding yourself with the right people can lead to success.

Cartwheels in China
Discover why “keeping things simple, tangible, and personal to your audience” is an important strategy.

Oops, I just got another referral...
Make the most of opportunities for growth by taking a systematic, eight-step approach to generating quality referrals.

The First 7 Seconds
What impression are you—and your brand—making in those critical first seven seconds?

Who Cares? vs. Holy Cow!!!
On the art of memorable differentiation

Ammunition! Guns! A New Definition of Marketing
A new definition of marketing

Hank's Blunder
Does your message lack focus?

Ancient Art of Relationships
Ten tips based on the Chinese art of relationship building. Use and expand your network to achieve success in business and in life.

Staff as a source for sales?
Employees can be your greatest source of word-of-mouth marketing, referrals, and innovative sales and marketing ideas.

The Perpetual Storm
Has technology created an environment of perpetual change with the potential to erode confidence in leaders?

Help a Starfish
How investing in community-building initiatives—even just one at a time—can create lasting, positive effects.

Don't Boil the Ocean
For small- and medium-sized business, market research should be managerial—not scientific—in nature.

Artists and Technicians
There are two kinds of people in this world: artists and technicians. Which one are you?

Are We Message Immune?
In spite of the hype of mass communications, there is an ever-growing reliance on the old faithful: word of mouth.

Hang Upside Down. Get Creative. Do Whatever It Takes
What can Leonardo da Vinci (and his innumerable inventions, his unmatched imagination) teach business owners today?

Summer Slowdown - Myth or Reality?
Seize the opportunities in the slower months to map out your marketing plan for the busier times in the fall and New Year.

Client servicing: Creating a Differential Advantage
Good customer service has become expected. Service your clients in a truly transparent, creative, and unique manner to differentiate your company from everyone else.

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